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Audience Concentration

Cross-media concentration is based on the audience shares of top 4 media groups in the sector. Audience shares of these groups are then weighted according to the relevance of media types in the country. The relevance of media types was calculated based on the most recent research carried out by DataWise 2017. According to this research, 73% of the population watch TV (at least one hour per day), 39% read daily newspapers (at least 1 newspaper per week) and 10% listen to the radio (at least one hour per day).

The top four owners of media in Turkey share  71% of the cross-media audience in the country.They have investments in at least three media types out of the four types studied throughout this research, which are radio, TV, newspapers and online web portals. Among the top media owners, Turkuvaz / Kalyon Group (30%) have investments in all four sectors. The second one is Ciner Group (15%) which has investments in only TV and online market after the Group closed its print version (Habertürk) in 2018. Although Demirören Group has investments in all four sectors, as the Group does not publicize the audience shares of its online news portals, MoM Turkey couldn’t count it to calculate the impact on the audience shares. Despite having no audience share data for its online news portal, Demirören Group (15%) became the third larger company in Turkey. The Doğuş Group is the fourth with the %11 of the audience share.

They are followed by Estetik Yayıncılık (Sözcü Daily and website - 10), Hayat Görsel Yayıncılık (Kanal 7, Radyo 7, - 10%),State owned TRT (9%) and Türk Medya (5%)



44% of TV Audience is shared by 4 companies so it shows medium concentration level in terms audience share. Kalyon Media reaches the largest audience share in this market (16 per cent).  State run TRT follows it with 11 percent of audience share. Demirören comes third with the 9 percent of the audience.Doğuş Media Group, the management of which is considered to be intervened by top government officials, hold 8 percent of the TV audience in Turkey.



The radio sector in Turkey shows a medium concentration in terms of audience, with the major four companies reaching 40 percent of the audience. A large part (21 percent) of the radio audience in Turkey is held by Doğuş Media Group. TRT stations hold 11 percent of radio listeners. Hayat Görsel Yayıncılık holds 4 percent of radio listeners. Show Radio is fourth with 4 percent.



The distribution data of print media in Turkey is an issue of large debate. As the circulation shares of most print outlets are found to be unreliable, the MOM team in Turkey finally had to "make do" with the official numbers. According to these numbers, print media circulations are highly concentrated with four major owners holding 60% of readership. These are Demirören (23%), Kalyon Group (Turkuvaz) (15%), Türk Medya Group (12%) and Estetik Media (10%).



Online news media largely coincide with major print outlets in Turkey. 10 out of 15 online news portals with a high audience are web sites of print or TV outlets. Four major owners hold 83% of the audience share. These are Kalyon Group (29%), Ciner Media (22%), Hayat Görsel Yayıncılık (17%) ve Estetik yayıncılık (15%).

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