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Media Consumption

The Turkish Statistical Institute (TurkSat) has not updated the media consumption data in 2020 and the samples of some research are limited. So the MOM team used the data of a research that has a broader sample by KONDA Research and Consultancy.

According to the media consumption data by KONDA in 2020, only 25 percent of the population read daily newspapers. The same research says that 74.2 percent of the population use the Internet in 2020.

The 2019 data by KONDA indicates that 25.3 percent of the population listen to the radio and 89.6 percent watch TV (KONDA Barometer 2019-2020 Data).

However, there is no data set by KONDA giving information concerning the TV and radio consumption rate in 2020. For this reason, in calculating the cross-media ownership rates, the MOM team used the data indicating that 25.3 percent of the population listen to the radio and 89.6 percent watch TV.

According to the TurkStat 2021 data, 92 percent of households have access to the Internet from home. This rate was 90.7 percent in 2020. In 2021, TurkStat measured the Internet usage rate as 82.6 percent in individuals aged 16-74 (TurkStat August 2021). This rate was 79 percent in 2020.

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